Meet

Start by understanding the end user’s needs and preferences. For a cosmetic product, identify the primary use, desired results (instant or long-term), and any specific concerns or preferences.

Analyze the product’s composition and ingredients. Determine what the product is made of and how it currently achieves its results.

Explore which technologies can enhance the product’s effectiveness. Consider technology options, for cosmetic enhancement, speed of absorption, ease of use, or comfort to enhance features and stimulate better results.

Collaborate with the customer’s team to design a product that incorporates logical technologies for the cosmetic, while also focusing on user experience. Ensure the design is intuitive, aesthetically pleasing, and functional.

Finalize the product with regulatory compliance and user testing to ensure it meets all standards and delivers on its promises. The goal is to end with a product that delights and justifies the end users and expectations effectively.